Makeup Tips for the 50 and Fabulous Woman!

As any woman over 50 can attest, the body undergoes a lot of changes as we age.. and the skin is no exception.

Mature skin can experience lines, wrinkles, hyperpigmentation, increased sensitivity and dryness, and sagginess due to factors which include sun exposure, lifestyle habits, and biological changes such as menopause. As the skin changes, so too should our skin care routine.

The same goes for makeup. What worked for us in our twenties can now add years to our faces. Instead of looking younger, we can look like we are “trying too hard” to hold onto our youth.

Below are some makeup tips for a polished and beautiful over 50 face!

  • Remove excessive facial hair. Hair on the lipline, chin, and “sideburns” cast shadows on the face which can be aging. A lot of my mature clients complain of excessive “peach fuzz”. This can be waxed off giving the skin a much smoother surface for your foundation. (*Not all facial skin can be waxed safely. Consult the esthetician before booking a waxing service.)
    Exfoliate 1-2/week! Exfoliation removes the top layer of dead surface skin cells which will give you a smooth canvas for makeup.
  • Apply makeup primer. Makeup primers help to fill in fine lines, crow’s feet, and pores and also help prevent makeup from settling into lines and wrinkles.
  • Conceal those flaws. Dab concealer under the eyes, the inner corner of the eye, and on any acne and blemishes. Blend and remove excess with a makeup sponge.
  • Avoid heavy foundations. Whether you opt for a cream, liquid, or powder based foundation, a light hand is all that is needed. Diluting your cream or liquid with moisturizer and applying powder foundation with a makeup brush will give you the coverage you need without the “caked on” look. A heavy application can result in makeup collecting and settling into lines, wrinkles, and pores.
  • Lipliner is your friend. Following your natural lip line, apply lipliner and then fill in with the lipliner. This will help prevent the lipstick from “bleeding” into the fine lines around the mouth. Lightly dust with face powder. Then apply lipstick with a lipbrush for a softer application.
  • Opt for lighter lip colors. Just like a black dress can make a body look thinner, a dark lipstick does the same for lips which are already thinning due to age. A lighter lipstick will give the illusion of plumpness and fullness to the lips.
  • Soften your eyeliner. An easy way to do this is to apply your eyeliner first. Smudge with an eyeliner brush, then apply eyeshadow. This will give the eyes a smoky appearance without the harsh lines.
  • Use shimmery eyeshadows sparingly. A little glitz is great, but don’t overdo it. Shimmer eyeshadow can accentuate lines around the eyes.
  • Curl those lashes to really open up the eyes. After curling, apply eyelash primer and waterproof mascara to set the curl. Then apply your volumizing and lengthening mascara for a va-va-voom effect! Be sure to remove any clumps with an eyelash comb.
  • Lightly fill in the “bald spots” in the brows to frame the eyes. And while we are on the subject of brows, do get a professional eyebrow design and shaping! It is always amazing to me how the right brow shape can really transform a face. After the initial eyebrow design, be sure to go for regular touchups every 3-4 weeks.
  • Contour the face lightly for an instant facelift. Apply a slightly darker face powder under the cheekbones, under the jawline (lightly dusting the “double chin” if you have one), and the sides of the nose.
  • Be subtle with your blush. Use blush to add a pop of color to your face. Be sure to blend and set with face powder so the color looks like it is coming from within the skin rather than sitting on top of it.
  • Above all else, invest in regular salon facials, salon chemical peels, and a good skin care program at home to let your natural beauty shine through.

As we age, less makeup can actually make us look younger! A gentler hand and softer application makes all the difference when it comes to being “50 and Fabulous!”