How to Choose the Right Foundation Makeup

Foundation is a great makeup product for evening out skin tone, concealing acne, blemishes, and other imperfections, and reducing redness in the skin.

Choosing the correct foundation makeup for your skin tone and skin type is essential for a flawless look. The wrong foundation can look mask-like and add years to your face.

To choose the right color, match the décolletage as closely as possible. This is how a professional makeup artist chooses foundation colors for photo shoots, runway, and red carpet looks for celebrities. If you look closely at photos in magazines, you will see that the face matches the body. However, in most cases, the model’s true face and neck shades are often lighter than the rest of the body due to more sun exposure on the chest area and exfoliating skin care products used on the face. Matching the décolletage will give you a more uniform and professional makeup look.

When testing on the chest area, if the foundation seems to vanish on the skin with minimal effort, you have chosen the right color. Avoid choosing your color in fluorescent lighting which can give a green cast to the color.

Next, choose the right formula. If your skin is dry or combination, you can opt for a cream foundation for a heavier coverage. If you have oily skin, an oil-free liquid or powder is your best bet.

An alternative to foundation is the new Color CC Creme. This “all in one” product features color adapting pigments which enable it to match your skin tone. These types of products usually contain SPF to protect the skin from UVA and UVB rays which is great for daily use. However, if you are going to be photographed, steer clear of any foundations with sunscreen since the flash can reflect off the skin and white out the face in your pictures.

To apply your foundation, dab on T-zone and apples of cheeks. Using a makeup sponge or foundation makeup brush will give a more even finish. Spreading the foundation to the outer areas of the face to the jawline for a blended look.

If you want a light coverage, use a “swiping” motion. For heavier coverage, “stipple” the foundation. Dab on areas needing more coverage with your makeup sponge. If your neck is lighter than your face, dust some darker bronzing powder on the neck to blend the color.

Set with powder and complete your look with contour, if desired, blush, and lipstick, and eye makeup.